Stop quoting for people who were never going to pay.
Budget-qualified homeowner enquiries for gate installers. One installer per area. Delivered straight to your phone.
You don’t have a lead problem. You have a tyre-kicker problem.
Most installers we meet aren’t short of enquiries. They’re short of enquiries from people who can actually afford a £6k, £10k or £20k gate.
Wasted site visits. Driving an hour to measure up for someone who wanted a premium gate at a fence-panel price.
Shared leads. Directory sites sell the same homeowner to 3–5 firms. It becomes a race on price. You lose, every time.
Feast or famine. A great month. Then a dead one. No way to turn the tap on when the van needs filling.
Lost evenings. Pricing jobs at 10pm instead of fabricating, sleeping, or being with the kids.
The cost isn’t the lead.
It’s the hours you burn on people who can’t pay.
£25,000 in quoted gate work.
Week one.
We’ll let Adrian explain it — he runs Pangea Welding in Epsom. Driveway gates, security gates, bespoke metalwork.
Pangea Welding
I was spending my evenings pricing jobs that were never going to land. First week on this, I’d quoted £25k of gates and the leads actually had budget. Honestly, it’s night and day.
The Premium Buyer System.
Four steps that filter out the bargain hunters before they ever reach your phone.
Target the money
Ads shown only to homeowners in postcodes where premium gates actually get bought. Not the ones where they get asked about.
Set expectations in the ad
We sell security, kerb appeal and craftsmanship — not “cheapest quote”. Bargain hunters self-select out before they click.
Screen every enquiry
Budget. Gate type. Property. Timescale. Four questions, answered before anything hits your phone. Budget is question one.
Straight to your phone
Instant text and WhatsApp follow-up to the homeowner, phone alert to you. Fastest quote usually wins. Yours is instant.
Every lead is yours only.
No sharing. No bidding war. Ever.
The full setup. Done for you.
You don’t need a marketing manager. You need gates to install. Here’s what we handle:
The Premium Buyer System
MonthlyYeah, but…
The honest answers to the stuff running through your head right now.
I don’t have a few grand a month to splash on ads.
Most installers here spend £800–£1,500/month in ad spend plus the management fee. One £6k gate pays for a year. We’ll walk you through the maths on the call — if it doesn’t pay back, we’ll tell you.
I’ve been burned by marketing agencies before.
Fair. That’s why there’s no contract. Month-to-month, 30 days’ notice. We’ve had one installer leave in two years — and they came back.
What if the leads are rubbish, like Bark or Checkatrade?
Bark sells one enquiry to 3–5 firms. Ours are yours only, and screened on budget before you see them. We’d rather send you 15 serious buyers than 100 tyre-kickers.
I’m not standing in front of a camera.
You don’t have to. We can film your work and your gates, no talking head. Though if you’re happy to say a line or two, those ads do convert noticeably better.
I’m already flat out. Where do I find the time?
That’s exactly the point. We build it, run it, refresh the ads, screen the leads. You get a phone alert when a budget-qualified homeowner wants a quote. 15 minutes a week on your end.
What if a bigger firm nicks my area?
First come, first served, written into the contract. Once you’re in, no one else in your postcode cluster can run ads with us. If you leave, we’ll offer it to the next installer on the list.
How long before I actually see leads?
Ads go live within 7–14 days of your onboarding call. First enquiries usually land in week two. Pangea had 26 and £25k quoted inside week one.
What if it’s not a fit for my business?
Then we’ll say so on the call. If your average install is under £3k, or your area’s already taken, we’ll tell you straight. No pitch deck, no pressure.
Who this is for.
Twenty seconds to work out if it’s worth the 15 minutes on the call.
A fit if…
- You install driveway gates, security gates or bespoke metalwork.
- Your average install is £4,000 or more.
- You’re in the UK and can serve a defined area.
- You can quote a serious enquiry within 24 hours.
- You want to control the tap, not chase directories.
Not a fit if…
- You’re the cheapest gate in town and that’s the pitch.
- You can’t follow up on a lead for a week.
- You want 100 leads a month. We send fewer, better.
- You’re looking for a directory listing.
- You’re not actually ready to take on more work.
The last few questions.
The ones that come up on the call. Tap to open.
So what does it actually cost?
A monthly management fee plus your ad spend. Most installers here are in the £800–£1,500/month ad-spend range. We’ll give you the exact numbers on the call once we know your area and average install value. If the maths don’t work, we’ll tell you.
How many leads will I get?
The target is 15–30 budget-qualified leads in your first 15 days live. Exact numbers depend on your area and ad spend, but that’s the band we build to. As a reference, Pangea in Epsom got 26 enquiries and £25k+ in quoted work in week one. We’d rather send you fewer serious buyers than a flood of tyre-kickers.
What does “one installer per area” actually mean?
Once you’re on, no other installer in your postcode cluster can run ads with us. Every enquiry from that patch goes to you and you only. Written into the contract.
Am I tied in?
No. Month-to-month. Give 30 days’ notice and you’re out. We’d rather keep you because it’s working than because you can’t leave.
How is this different from Bark, MyBuilder or Checkatrade?
Those sell the same enquiry to 3–5 installers — you’re in a race to the bottom on price before you’ve even opened your email. Our enquiries are yours only, pre-screened on budget, delivered with the numbers already on them.
Do I have to be on camera?
No. We can film your gates and your work, no talking head needed. If you’re happy to do a line or two, the ads convert better — but it’s not required.
What happens on the 15-minute call?
We check your area is still open, ask about your average install value, show you the numbers, and tell you straight whether it’s a fit. No pitch deck. No pressure. No chasing you after.
How quickly can you get me live?
Onboarding takes about a week: a short filming session (or you send us footage), ad builds, lead-system setup. Ads go live 7–14 days from the call. First enquiries usually land shortly after.
Pick a time. Check your area.
One installer per area. Grab a 15-minute slot — we’ll tell you straight whether yours is still available.